Marketing Manager

Job details

Pay

₹10,000 - ₹20,000 a month

Job type

Full-time

Shift and schedule

Weekend availability
US shift
UK shift
Monday to Friday

Location

Delhi, Delhi

Benefits

Pulled from the full job description

Paid time off
Work from home
Flexible schedule

Full job description

At IlianaBeauty & Co, we believe beauty should be empowering, inclusive, and rooted in authenticity. As a rising star in the cosmetics industry, our mission is to redefine beauty standards with clean, high-performing, and skin-loving products that celebrate every shade, every story, and every self. We’re now seeking a Marketing Manager to help us tell that story and take our brand to the next level.

Key Responsibilities

Brand Strategy & Positioning: Develop and execute the brand’s marketing roadmap in alignment with company goals and market trends.
Campaign Management: Plan and manage end-to-end marketing campaigns (launches, promotions, partnerships), ensuring creativity, consistency, and performance.
Social Media & Content: Oversee content calendars and collaborate with content creators to maintain a strong, engaging social presence across all platforms.
Influencer & Community Marketing: Build and manage influencer collaborations, affiliate programs, and community engagement initiatives.
Performance Marketing: Manage paid ads (Meta, Google, Instagram Reels, etc.), SEO, and email campaigns; track KPIs to optimize acquisition, retention, and ROI.
Market Research: Conduct competitive analysis, consumer research, and trend monitoring to inform product positioning and messaging.
Cross-functional Collaboration: Work closely with product development, sales, design, and founders to create unified brand experiences.

Requirements

3–5 years of experience in brand marketing, preferably in beauty, cosmetics, or lifestyle industries
Deep understanding of digital marketing, social media trends, and influencer culture
Strong analytical skills with experience in tools like Google Analytics, Meta Ads Manager, Klaviyo, etc.
Excellent communication, storytelling, and copywriting skills
Proven ability to manage multiple projects in a fast-paced, entrepreneurial environment
A passion for beauty, wellness, and conscious consumerism

Nice to Have

Experience working in an early-stage startup
Background in PR, partnerships, or DTC e-commerce
Graphic design or content production skills

Why Join Us?

Be part of shaping a bold, purpose-driven brand from the ground up
Collaborate with passionate founders and creatives in an agile team
Opportunity for rapid career growth, autonomy, and creative ownership
Product discounts, flexible working hours, and a fun, inclusive culture

Send your resume, portfolio (if applicable), and a short note on why you’re excited about this role to nupoor.singh96@gmail.com. Bonus if you include your favorite beauty product and why!

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits: