Digital Marketing Specialist

Job type

Full-time

Shift and schedule

Day shift

Location

Mumbai, Maharashtra

Benefits

Pulled from the full job description

Health insurance
Leave encashment
Provident Fund

Full job description

Job Title: Digital Marketing Specialist

Location: Goregaon East
Job Type: [Full-time]
Experience: 5+ years in digital marketing

Job Overview:

We are looking for a results-driven Digital Marketing Specialist to join our growing e-commerce team. The ideal candidate should have proven experience in managing and optimizing Amazon ad campaigns, analyzing ROAS (Return on Ad Spend), ACOS (Advertising Cost of Sales), and executing data-driven strategies to drive sales and profitability.

Key Responsibilities:

Track, monitor, and report campaign performance metrics including ROAS, ACOS, CTR, CPC, and conversion rates
Analyze data to identify trends, insights, and opportunities to improve ad performance
Develop and implement strategies to scale campaigns, reduce ACOS, and maximize ROI
Collaborate with the product, content, and sales teams to align marketing goals and messaging
Run regular performance audits and make data-backed recommendations for continuous growth
Stay updated with Amazon ad platform changes, industry best practices, and competitor strategies
Manage ad budgets effectively to ensure profitability and scalability

Qualifications:

Strong understanding of ROAS, ACOS, and how to optimize for them
Familiarity with keyword research tools, bid optimization strategies, and competitor analysis
Proficient in Excel/Google Sheets and analytics platforms (e.g., Amazon Advertising Console,Flipkart,)
Excellent analytical skills and attention to detail
Strong communication and project management skills

Preferred Skills: