IT Marketing Specialist

Job details

Pay

₹15,000 - ₹50,000 a month

Job type

Permanent
Full-time

Shift and schedule

Day shift

Location

Infopark-Kochi, Kochi, Kerala

Benefits

Pulled from the full job description

Flexible schedule

Full job description

Snippet Commerce 360 Pvt Ltd is a forward-thinking IT solutions provider specializing in delivering innovative e-commerce platforms and digital services. We are seeking a seasoned IT Marketing Specialist to spearhead our marketing initiatives, drive lead generation, and enhance our digital presence.

Key Responsibilities:

Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, email marketing, and social media, to increase brand awareness and drive traffic.
Lead Generation: Utilize tools like Apollo.io to identify and engage potential clients, creating targeted campaigns that convert prospects into qualified leads.
Campaign Management: Plan, implement, and monitor marketing campaigns, analyzing performance metrics to optimize ROI and achieve KPIs.
Content Creation: Collaborate with the content team to produce compelling marketing materials, including blog posts, whitepapers, and case studies, tailored to the IT and e-commerce sectors.
Sales Collaboration: Work closely with the sales team to align marketing strategies with sales objectives, ensuring seamless lead handoff and contributing to successful deal closures.
E-commerce Marketing: Develop and implement marketing strategies specifically aimed at promoting e-commerce products, understanding the nuances of online consumer behavior.
Market Analysis: Conduct market research to stay abreast of industry trends, competitor activities, and emerging technologies, applying insights to refine marketing strategies.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 4 years of experience in IT marketing, with a strong focus on digital channels and lead generation.
Proficiency in marketing automation and CRM tools, including Apollo.io, HubSpot, or similar platforms.
Demonstrated success in developing and executing digital marketing campaigns that result in measurable lead generation and sales growth.
In-depth understanding of e-commerce marketing strategies and experience in promoting online products or services.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and interpersonal skills, capable of collaborating across departments and with external partners.

Preferred Skills: