Head of Marketing

Job type

Full-time

Shift and schedule

Day shift
Monday to Friday

Location

Mohali, Punjab

Full job description

We are seeking a highly experienced and strategic Senior Digital Marketing Leader to take full ownership of our digital marketing initiatives, drive lead generation, and manage a high-performing team. This role requires a data-driven growth marketer who can execute end-to-end campaigns across SEO, paid media, email marketing, and other digital channels while aligning closely with the sales and leadership teams.

Roles & Responsibilities:

Understand the business, products and services, the users/customers of the business.
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead a team of Marketing Specialists and develop strategies and tactics to get the word out about our company brands/service and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Analyze customer insights, consumer trends, market analysis, and marketing best practices, and accordingly adjust email and advertising campaigns to build successful strategies
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
Drive and execute marketing validation tests and target group validation test through a variety of marketing channels.
Identify effectiveness and impact of marketing initiatives and campaigns with tracking and analysis, optimize accordingly and assess against goals

Desired Candidate Profile

Bachelors degree in marketing, business, or related field
At least 7-10 years of experience in marketing, branding, developing marketing campaigns, or related roles out of which 2-4 years should be as a leader managing digital marketing team & contribution in lead generation.
Experience working with International/Western brands and audiences will be preferred.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
Desire to learn new skills and adapt to a fast-changing environment.
Extensive knowledge of website analytics tools (e.g., Google Analytics, Search Console, WebTrends).
Extensive knowledge in marketing tools such as Hubspot, Zoho
Proficiency with online marketing and social media strategy
Extensive experience in organic search optimization and SEO planning.
Metrics-driven marketing mind with eye for creativity
A sense of aesthetics and a love for great copy and witty communication.
Up to date with the latest trends and best practices in online marketing and measurement