Ecommerce & Digital Marketing Manager

Job type

Contractual / Temporary
Freelance
Full-time

Shift and schedule

Day shift

Location

Varachha, Surat, Gujarat

Benefits

Pulled from the full job description

Paid sick time

Full job description

We are looking for an experienced E-commerce & Digital Marketing Manager to take ownership of our Shopify website management, digital marketing campaigns, and performance analytics to drive traffic and sales.

Key Responsibilities:

Manage and update the Shopify website (products, collections, pages, banners, plugins)
Coordinate with our Figma designer and SEO team to implement designs and SEO strategies
Plan, execute, and optimize Meta Ads and Google Ads campaigns to achieve target ROAS
Manage email marketing campaigns using Klaviyo or similar tools (flows, newsletters, sales emails)
Monitor website analytics, traffic, and conversions; prepare performance reports with actionable insights
Suggest and implement A/B tests to improve website and campaign performance
Stay updated on digital marketing trends and Shopify updates to keep the website competitive

Requirements:

3-6 years of experience in E-commerce website management and digital marketing
Strong hands-on experience with Shopify (theme management, product uploads, apps integration)
Proven track record of managing Meta (Facebook/Instagram) Ads and Google Ads
Knowledge of email marketing platforms like Klaviyo, Mailchimp, or similar
Familiarity with Google Analytics, Meta Pixel, and performance tracking tools
Excellent coordination skills to work with design and SEO teams
Strong problem-solving skills and a proactive approach