SEO Analyst and digital marketing

Job details

Kochi, Kerala

Pulled from the full job description

We are seeking a results-driven SEO Analyst & Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies, monitoring performance metrics, and managing digital marketing campaigns across various platforms. This role requires a deep understanding of SEO principles, content optimization, and digital advertising to boost online visibility and drive qualified traffic and conversions.

Key Responsibilities:

SEO Analysis & Optimization

Conduct keyword research, competitor analysis, and on-page/off-page SEO audits.

Optimize website content, meta tags, images, and technical elements for improved search engine rankings.
Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
Generate monthly performance reports and provide actionable insights.
Develop and implement link-building strategies in compliance with search engine guidelines.
Digital Marketing Strategy & Execution
Plan, execute, and manage digital campaigns (Google Ads, Facebook/Instagram, LinkedIn, etc.).
Collaborate with content creators to align SEO strategies with content marketing efforts.
Oversee email marketing campaigns, newsletter automation, and A/B testing.
Manage and optimize landing pages and conversion funnels.
Track campaign performance and ROI to meet marketing objectives.

Collaboration & Communication

Coordinate with web developers and content teams to ensure SEO best practices.

Stay updated on the latest trends in SEO, digital marketing, algorithm updates, and emerging platforms.
Provide input on digital growth opportunities and marketing strategy enhancements.
Required Skills & Qualifications:

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.

2+ years of experience in SEO and digital marketing roles.
Strong understanding of search engine algorithms, Google Ads, social media marketing, and PPC strategies.
Proficiency in SEO tools (e.g., SEMrush, Moz, Ahrefs), Google Analytics, Tag Manager, and Ad platforms.
Excellent analytical, organizational, and communication skills.
Experience with WordPress or similar CMS is a plus.

Desirable:

Certification in Google Ads, Google Analytics, or HubSpot.